Your shopping cart is empty.
Log in

Causes and effects of linguistic creativity in intercultural communication

O.V. Nikolaeva
80,00 ₽

UDC 81`27                 


Nikolaeva Olga V.,

Doctor of Philology, Docent,

Professor of the Linguistics and Intercultural Communication Department,

Head of the Roman and Germanic Philology Department

Far Eastern Federal University



The research is devoted to the problems of linguistic creativity in intercultural communication. The features of modern intercultural communication in new digital media are considered: social networks, electronic mass media, and the Internet-communication. The causes of intercultural communicative failures on the topic of international relations are revealed and the role of invective linguistic creativity in the emergence and development of intercultural conflict is established. It is determined that the perception of linguistic innovations in the context of intercultural communication is determined not only by linguistic, but also by cultural and pragmatic factors, and in the modern world it is increasingly burdened with negative evaluation which depends on political and ideological aspects. In the context of international political and economic confrontation, the relevance and aesthetics of linguistic or discursive innovation often becomes one-sided and is interpreted only from the point of view of the addresser. In the examples considered, linguistic creativity in the statements of heads of state in social networks violates the norms of speech behavior, the language standard, causes difficulty in perception, leads to misunderstanding and rejection by interlocutors representing different cultures and languages, and is often invective. In order to avoid communication failures, the relevance and aesthetics of non-standard language forms should be evaluated not only from the point of view of the addresser, but also the recipient of the message, otherwise, unintentionally or intentionally, there is a threat of intercultural communication failure.

Keywords: linguistic creativity, intercultural communication, international relations, invective anthroponym, communicative failure.



1. Hughes K. Trump’s Twiplomacy: A new diplomatic norm? // Master’s thesis. Malmö University, 2020. 98 p.

2. Chu Wang. Twitter Diplomacy: Preventing Twitter wars from escalating into real wars. 2019. ULR: (29.01.2022).

3. Zhelvis B.I. Pole brani: skvernoslovie kak sotsial’naia problema v iazykakh i kul’turakh mira. Izd. 2‑e, pererab. i dop. Moscow: Ladomir, 2001. 349 s.

4. Plotnikova A.M. Iazykovaia igra kak sredstvo invektivy // Ural’skii filologicheskii vestnik. Seriia: Iazyk. Sistema. Lichnost’: lingvistika kreativa. 2015. No. 1. S. 127–132.

5. Bondzholova V.Ts. Okkazional’nye transformatsii antroponimov kak invektivnaia leksika // Medialingvistika. 2020. No. 7 (3). S. 357–367.

6. Le Miere J. Trump called Kim Jong Un ‘Little Rocket Man’ because to the President, ‘Little’ is the ultimate insult // Newsweek. 29 Sept. 2017. URL: (29.01.2022).

7. Wong T. ‘Dotard’ Trump? The story of ‘rocket man’ Kim’s insult // BBC News. 2017. 22 Sept. URL: (29.01.2022).

8. Dotard // American Heritage® Dictionary of the English Language, Fifth Edition, Houghton Mifflin Harcourt Publishing Company, 2011. URL: (29.01.2022).

9. Rucker Ph. The ‘dotard’ meets ‘Little Rocket Man’: Trump and Kim are adversaries with many similarities // The Washington post. 2018. 10 June. URL: (29.01.2022).

10. Knox P. Shooting from the lip. Kim Jong-un brands Donald Trump a ‘lunatic old man’ who could trigger nuclear war at any time // The Sun. 2017. 6 Nov. URL: (29.01.2022).

11. Rodzhers A. Mudraia obez’iana i staia glupykh tigrov // News Front. 2018. 20 sent. URL: (29.01.2022).

12. Peterson M. Ranked: World leaders with the best Nicknames // The Atlantic. 2016. 19 Nov. URL: (29.01.2022).

13. Issers O.S. Svoboda slova: dve storony medali (oskorblenie v zerkale iurisprudentsii i lingvistiki) // Iurislingvistika-1: problemy i perspektivy. Barnaul, 1999. S. 108–124.

14. Poteriakhina I.N. Kategoriia “lingvoekologichnost’” v kontekste sovremennykh lingvisticheskikh issledovanii // Filologicheskie nauki. Voprosy teorii i praktiki. 2013. No. 8 (26). S. 142–147.

15. Fruen L. Donald Trump uses racist term ‘kung flu’ to describe coronavirus sparking outrage online after his own adviser Kellyanne Conway called the phrase ‘wrong and highly offensive’ // The Daily Mail. 2020. 22 June. URL: (29.01.2022).

16. Trumped-up “lab-leak theory” exposes Washington’s hypocrisy over human rights // The People’s Daily. 2021. June 24. URL: (29.01.2022).

17. China, US restart trade talks // The People’s Daily. 2018. Aug. 23. URL: (29.01.2022).