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UDC 821.161.1-1
https://doi.org/10.20339/PhS.6-21.113
Strashnov Sergey L.,
Doctor of Philology, Professor, Professor of the Journalism,
Advertising and Public Relations Department
Ivanovo State University
e-mail: sstrashnov@yandex.ru
V. Mayakovsky has decisively and constantly implemented the program of art massiveness in his work. The author of this article examines the formation and development of these guidance based on the analysis of works of art and poet’s aesthetics. Special attention is paid to newspapers and advertising texts. Various aspects of Mayakovsky’s interpretation of massiveness are investigated, including the forms of his own poetic agitation and literary enlightenment. At the same time, it is noted that the movement towards simplification and popularization was not particularly straightforward. This is shown using the example of foreign cycles, poems about poetry and love lyrics. The dynamics of the internal creative contradictions of the mass and the individual is most extensively established by the analysis of two introductions to the poem “In a loud voice", which became a kind of quintessence of the multidirectional previous trends.
Keywords: V. Mayakovsky, masses, massiveness and nationality of art, agitation, enlightenment, applied art and lyrics.
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