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UDC 808.1/.2
DOI 10.20339/PhS.3-24.128
Inshakova Nataliya G.,
Candidate of Philology, Associate Professor of the Theory and Methodology Edit Department
Lomonosov Moscow State University
e-mail: inshakovamgu@yandex.ru
Pankeev Ivan A.,
Doctor of Philology, Professor,
Нead of the Theory and Methodology Edit Department
Lomonosov Moscow State University
e-mail: iap56@mail.ru
The functions of the titles of media texts intended for the mass reader are considered. The features of the functional purpose of modern titles are determined. The survey data confirming the conclusions of studies are presented. The classification of titles based on orientation to the interests of the target audience is proposed. The main shortcomings of the titles are considered.
Keywords: text name, title, functions of titles, classifications, flaws of titles
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