.png)
https://doi.org/10.20339/PhS.4-19.033
Bagiyan Alexander Yu.,
Саndidate of Philology, Associate Professor of the English
Language and Professional Communication Department
Pyatigorsk State University
e-mail: alexander.0506@mail.ru
Shiryaeva Tatiana A.,
Doctor of Philology, Professor, Head of the English Language and
Professional Communication Department
Pyatigorsk State University
e-mail: shiryaevat@list.ru
Arakelova Amaliya R.,
Саndidate of Philology, teacher of the English Language and
Professional Communication Department
Pyatigorsk State University
e-mail: amaliia.arakelova@gmail.com
Current English-language popular science discourse of information technology is an increasingly interesting sphere of research for linguistics and the branches of science related to it. Due to extensive interference of information technology into many areas of human life, communication about this phenomenon among other things has a lot of pragmatic and axiological potential. Values verbalized in the popular science discourse of information technology are not only the result of cognitive and linguistic activity of people, but they are also a factor that defines the way communication unfolds. The authors analyze popular science texts about information technology in order to identify axiologically rich concepts which acquire linguistic form via various language means. The revealed concepts reflect the value system of professionals involved into the communication about information technology and also contribute to understanding of the ultimate motives and value reference points of the discourse participants. Lexical, stylistic and syntax means serve to actualize axiological concepts in the texts as well as help the addresser to influence the addressee. The results of the conducted research presented in the article include the description of the axiological concept sphere of the popular science discourse of information technology, identification of the most relevant concepts of this discourse and close analysis of their language representation.
Keywords: axiology, axiological concept, information technology, popular science discourse, values.
References
1. A critical analysis of media discourse on information technology: preliminary results of a proposed method for critical discourse analysis / W. Cukier, O. Ngwenyama, R. Bauer et al / D. Avison, G. Fitzgerald, P. Powell (Eds.) // Information Systems Research. 2009. Vol. 19. P. 175–196.
2. Gev Y., Sagi I. Information technology discourse as a catalyst for cultural change // The impact of information technology. IFIP advances in information and communication technology / Y.J. Katz, D. Millin, B. Offir (Eds.). Boston: Springer, 1996.
3. Lê T., Lê Q. Information technology: a critical discourse analysis perspective // Technoliteracy, discourse, and social practice: frameworks and applications in the digital age / D.L. Pullen, C. Gitsaki, M. Baguley (Eds.). Information Science Reference, the USA, 2009. P. 80–86.
4. Shiryaeva T. A theory-driven framework for the study of language in business // XLinguae. 2018. Vol. 11. Iss. 1. P. 82–90. URL: http://www.xlinguae.eu/files/XLinguae1_2018_8.pdf
5. Fairclough N. Critical discourse analysis .1st ed. London: Longman, 1995.
6. Rokeach M. The nature of human values. New York: The Free Press, 1973.
7. Benveniste E. Categories of thought and language // Ideas, words and things: French writings in semiology / G.H. Singh, P. Bernard (Eds.). New Delhi: Orient Longman Ltd., 1992. P. 93–104.
8. Habermas J. Knowledge and human interests. Boston: Beacon, 1971.
9. The editors of encyclopaedia britannica. Axiology. URL: https://www.britannica.com/topic/axiology
10. Hare R.M. The language of morals. London: Oxford UP, 1967.
11.Karasik V.I. Iazykovoi krug: lichnost’, kontsepty, diskurs. Volgograd, 2002. 331 s.
12. Newman L.H. What spammers could do with your hacked Facebook Data. URL: https://www.wired.com/story/facebook-hack-data-spammers/
13. Alimuradov O.A., Guseva M.A. Strukturnaia i priznakovaia modeli kontsepta BEAUTY (KRASOTA), ob"ektiviruemogo v sovremennom angloiazychnom zhenskom diskurse // Voprosy kognitivnoi lingvistiki. 2010. No. 3. S. 12–20.
14. Graves C.W. Levels of human existence / W.R. Lee, C. Cowan, N. Todorovic (Eds.). Santa Barbara, CA: ECLET Publishing, 2004.
15. The Washington Post. Transcript of Mark Zuckerberg’s Senate hearing. URL: https://www.washingtonpost.com/news/the-switch/wp/2018/04/10/transcript-...