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https://doi.org/10.20339/PhS.SPI-19.090
Vashko Stanislav O.,
PhD student at Department of Mass Communications of
Faculty of Philology
Peoples’ Friendship University of Russia
e-mail: stas.vashko@mail.ru
Berkut Andrei D.,
Student of Faculty of Philology
Peoples’ Friendship University of Russia
e-mail: andrewberkut@gmail.com
The article is devoted to the study of the mechanisms of the formation of additional meanings with the help of linguo-cultural conditioned rephrased quotes from song texts in modern media communication. At the beginning of the article, the author identifies the main directions at the junction of which a key problematic question arises: how do case phrases from song texts on the topic of sport function in media communication and what is the specificity of their use. The author examines in detail all the basic theoretical postulates of famous scientists studying the interaction of language and culture, the specifics of songs and sports as special types of human activity. In the course of the discussion, the author determines the effectiveness of the use of logoepistems from sports songs in media texts. As a result of the analysis of practical material, the author comes to the conclusion that songs on the theme of sports have a particularly effective and emotional effect, they are characterized by breadth and unifying effect, and the logoepistems from famous sports songs allow the author to express his idea not only more accurately and concisely, but also much more expressive: from positive, sublime pathos to obvious irony with negative appreciation.
Keywords: linguoculturology, precedent, logoepistem, media communication, language and culture, song, sport.
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