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UDC 811.161.1-042.3:004
DOI 10.20339/PhS.2-26.153
Borisova Inna V.,
Candidate of Philology, Associate Professor of the English and
Professional Communication Department
Financial University under the Government of the Russian Federation;
Associate Professor of the Philology Department
Moscow City Pedagogical University
e-mail: ivb66@yandex.ru
The article is devoted to one of the most urgent linguistic problems of our time — the erratization of the linguistic content of Russian-language social networks. As a research objective, the author has identified an attempt to formulate the main trends of this process and find out its impact on forming the younger generation’s language competence. Based on Russian scientists’ interpretations, the author formulates her understanding of Internet discourse, reveals its types and key features. Special attention is paid to social networks as a universal model of organizing a communicative space, which has its own unique language and a whole set of specific functions. The research materials include posts by Russian-speaking users of the social network VKontakte, which has an average monthly audience of 88.1 million and has been leading the rating of promising social networks for the second year in a row. After analyzing 426 posts from 2021 to 2025, relying on the most relevant examples, the author traces the motivation of using erratives and articulates the features of the Russian-speaking Internet users’ linguistic creativity process. In the end, the results of a survey of VKontakte users aged 15 to 50 years are provided graphically, and the main conclusions regarding the specifics of the erratization process and its impact on forming national cultural heritage are formulated. The article presented can serve as a starting point for specialists in the field of linguistics, marketing and PR-management in terms of conducting further interdisciplinary research.
Keywords: internet discourse, social network, oral and written speech, post, linguistic ecology, errative
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