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Fatkullina Fluza G.,
Doctor of Philology, Professor,
Head of the Comparative Linguistics and Guided Tours Department
Ufa University of Science and Technology
е-mail: fluzarus@rambler.ru
https://orcid.org/0000-0001-8711-2993
This article presents an attempt to consider the advantages and disadvantages of digital communication and digital culture in general in order to identify the degree of depth of transformations taking place in modern society. Special attention is paid to the problems of digital communication, in particular, new forms of interaction with information, which are reflected in language, have an impact on human behavior, including speech. It is concluded that digital culture has now shown deep inconsistency and asymmetry and has begun to cause a number of concerns, including in the field of digital communication. This is due to the fact that digitalization has had a huge impact on the development, functioning and radical transformation of the Russian language in the Internet space and has changed the approach to Russian-language speech practice. The importance of the discussed issues increases against the background of global cataclysms due to the attention to the role of social networks and mass media in the formation of national and cultural identity, to their influence on the radicalization or harmonization of the socio-cultural situation, to their place in the development of personality, society, communication and culture.
Keywords: communicative linguoculturology, modern digital reality, digital communication, Russian language, internetization of language, linguistic personality
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