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https://doi.org/10.20339/PhS.6-16.027
Bagiyan Aleksandr Yu.,
Candidate of Philological Sciences (PhD in Philology)
Senior teacher at the Chair of theoretical linguistics and practice of cross-cultural communication at the Institute of international service, tourism and foreign languages
Pyatigorsk State Linguistic University
E-mail: alexander.0506@mail.ru
Avanesyan Narine K.,
Candidate of Philological Sciences (PhD in Philology),
Senior teacher at the Chair of theoretical linguistics and practice of cross-cultural communication at the Institute of international service, tourism and foreign languages
Pyatigorsk State Linguistic University
E-mail: narinka-08@mail.ru
The article puts forward and verifies lexical-syntactic, architectonic and paratextual parametrization in popular scientific discourse, providingits high degree of rapport. The authors analyze the differentiated addressing factor as a dominant component of the popular scientific discourse. In this respect the process of cognitive and communicative-pragmatic adaptation of terminological units is investigated, stylistic character of their analysis is emphasized, the new concept of explanatory determinologization is also coined.
Keywords: term, determinologization, despecialization, terminological process, discourse, popular scientific discourse, popularization, explanatoriness, stylistics, pragmatics, architectonics, differentiated addressing.
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