The evolution of genres of domestic popular science discourse

UDC 81`42::001
DOI 10.20339/PhS.3-26.105

Volkova Rosa A.,

Candidate of Philology, Associate Professor of the General and

Slavic-Russian Linguistics Department

Kuban State University

e-mail: volkoff-83@mail.ru

The article examines the process of development of the genre system of popular science discourse, the relevance of which in modern realities is justified by the desire of a wide audience to form a holistic picture of the world. As a syncretic discursive education, popular science discourse integrates the means of scientific, journalistic, artistic and colloquial types of discourse, which largely determines its genre originality. Scientists, striving for a personalized transfer of special knowledge in a popular scientific format, are attracting new genre forms, taking into account the needs and demands of the masses, which opens up opportunities for innovative approaches to the presentation of complex concepts. The paper describes modern genres that are in demand by popularizers and provides salient examples of their implementation in the field of domestic scientific communication, in the practice of traditional media and new media. The author pays considerable attention to the system of multimedia genres, the specificity of which lies in the integration and complementary interaction of various multimedia components. The schematically presented results of this study indicate the open nature of the genre cluster of Russian popular science discourse due to the interdiscursive nature of speech genres, which consists in latent interaction and mutual influence of discursive practices and genre models.

Keywords: genre, discourse, popular science discourse, popular psychology, psychological discourse

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