The precedent nature of the genre of motivational literature “Nth number of advices”

Volkova Rosa A.,

Candidate of Philology, Associate Professor of the General and

Slavic-Russian Linguistics Department

Kuban State University

e-mail: volkoff-83@mail.ru

This work is devoted to identifying the precedent nature of the genre of modern Russian-language motivational literature “Nth number of advices”. Today’s demand for self-help literature is due to the existing belief of most members of society in the need to constantly update existing skills and abilities, acquire new knowledge, and the importance of self-education and self-development, which guarantee the successful social realization of the individual. The author analyzes current empirical material posted on domestic digital services for electronic and audio books, as well as on online bookstore websites. The algorithmic form of information presentation indicates the concentrated, capacious nature and economy of the genre. The desire for knowledge, dissatisfaction with the present, the search for the best, and reflection inherent in the Russian mentality determine the markedness of the analyzed genre, in contrast to other genres of literature for self-development, for the linguocultural community. The pragmatism of the genre lies in its directiveness, guiding nature, and ability to navigate many new possible paths of personal development. The reference to the fundamental values that determine the meaning of life indicates the significance of the precedent phenomenon for the recipient in cognitive and emotional terms. The presence of linguistic clichés and cliches typical for a given genre, structural features that additionally indicate a certain type of text, contribute to the accessible perception of information by the recipient and eliminate the need for interpretation in the space of one linguistic and cultural group.

Keywords: advice, precedent, precedent phenomenon, precedent genre, motivational literature, self-help literature

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