.png)
UDC 811.161.1`27
https://doi.org/10.20339/PhS.3-23.031
Muzykant Valerii L.,
Doctor of Sociology,
Professor of the Mass Communications Department
Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN);
Professor of International Management
Institute of Social Sciences
Russian Academy of National Economy and Public Administration
e-mail: vmouzyka@mail.ru
Burdovskaya Elena Yu.,
Candidate of Culturology,
Associate Professor of the Mass Communications Department
Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN)
e-mail: burdovskaya-eyu@rudn.ru
Muzykant Elizabeth V.,
PhD of the Mass Communications Department
Peoples’ Friendship University of Russia
named after Patrice Lumumba (RUDN)
e-mail: liza27942@gmail.com
Barek Kaiser,
PhD of the Mass Communications Department
Peoples’ Friendship University of Russia
named after Patrice Lumumba (RUDN), (Bangladesh)
e-mail: barek.kaiser@gmail.com
This material is devoted to the use of trash writing and the use of profanity in the era of digitalization, the reasons for its appearance are identified, and the negative consequences of its use in everyday life are analyzed. Invective vocabulary is unprintable swearing, obscene language, profanity, which came from the lower strata of the language. Foul language, invective vocabulary and phraseology are often expressed as in a spontaneous speech reaction to an unexpected and unpleasant situation, and intentionally as a trash-writing tool. The purpose of the article is to analyze the use of profanity in modern media, to identify the reasons for its appearance, about the alleged benefits of its use. The main task is to consider the features of the invective linguistic transformation of global communication in new media.
Keywords: obscene language, trash‐writing, mass media, Internet, speech communication, literate speech, literary norm of language.