Political communication: The formation of an interdisciplinary research paradigm in Russia

https://doi.org/10.20339/PhS.1-18.033

Bouchev Alexandre B.,

Doctor of Philology, Professor,

Department of Journalism, Advertising and Public Relations

Tver State University

E-mail: alex.bouchev@list.ru

Thе article sumps up political communication approach as it combines linguistic, psychological and political studies approaches. The political communication approach sheds light upon campaign advertising and actual political discourse. The case study presents the gender-marked political campaigning during the presidential campaign in 2016 in the USA.

Keywords: political communication studies, new technologies, political discourse, mass media, discourse.

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