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http://dx.doi.org/10.20339/PhS.5-16.097
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Chernyavskaia, V.E. Text in Multimedial Dimension. 2nd ed. Moscow: URSS, Book House “Librocom”, 2016, 232 p. ISBN 978-5-9710-3002-7 |
Kargapolova Irina A.,
PhD, Prof. of the English Philology Department
Herzen State University, Saint Petersburg
E-mail: kargapolovairina@mail.ru
The review presents V. Chernyavskaia’s book “Text in Multimedial Dimension”, focused on one of the fundamental issues of textlinguistics — the impact of multimedial culture on the dramatic rise of complex sign network requiring an acceptable level of intermedial competence. Assessing critically the logocentric and rather rigorous view on “text,” the author of the book reconsiders the hierarchy of text defining properties and offers a flexible (gradual) model of textuality which embraces a wide range of heterogeneous text messages — from an exemplary (“classical”) text to a hybrid commercial jingle and a sample of web literature. In the process, she addresses a set of related issues and explores the interface between multimediality, interdiscoursivity and intertextuality.
Кey words: text, mediality, interdiscoursivity, semiotic complexity, multicode linguistic theory.
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